In recent years it has become more and more apparent that the job description of Business Analyst has become diluted and distorted. Can this be considered the natural evolution of a profession or is it a profession that no longer has a clear job description? Is this a profession that has moved past the point of clear boundaries or are the boundaries still there but blurred based on the need to adapt to a changing world to meet the needs of people rather than the needs of the business? What can we do to win back the respect that the Business Analyst profession deserves? Exactly whose responsibility is it to maintain a professional and respected image of this profession? Should the recruitment process of Business Analysts be an exercise in requirements gathering?